We did a mini project marketing Chuy's mexican food in class last week. We had to incorporate the 4P's of marketing: Product, Place, Price, & Promotion. Our product was Chuy's Mexican Food, & the place was Chuy's in River Oaks (we included a map). The price for our product was under $10 for all entrees - so relatively cheap. We promoted Chuy's by making a poster with pictures of some of the food on it, as well as advertising that all entrees were under $10 and that Chuy's accepted Visa, Mastercard, American Express, & Discover cards.
& now that I've talked about Chuy's, I'm hungry.
Tuesday, January 20, 2009
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