Wahoo's Fish Taco

We just watched a video for Sports Marketing on Wahoo's Fish Taco. The story's pretty cool. Three brothers in California wanted to create a business that they could make a living on while still being able to surf - and Wahoo's Fish Taco was born. It started off small, with only one restaraunt. People loved it & today Wahoo's has over 50 locations in four states. They market well; they market different than most companies do today. Instead of making a whole bunch of commercials and spending big bucks on normal marketing techniques, they market by giving free food away and helping other businesses. Marketing is "planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Or more simply put, marketing is "the creation and maintenance of satisfying exchange relationships. Wahoo's definately knows how to market. They have all 4P's of the marketing mix: Product, distribution, price, and promotion. Their product is tasty, the distribution plentiful, the price low, and the promotion excellent. Wahoo's is a great example of a small business and the success a small business can have if marketed the right way.